Relay x Rivian

Empowering outdoor fitness. Driving sustainable adventure.

Relay is a fast-growing outdoor fitness collective dedicated to promoting wellness, sustainability, and adventure through trainer-led outdoor workouts and events.

We–

  • partner with the Long Center overlooking downtown Austin for our weekly sunrise workouts: MWF 6a.
  • host trail and track runs, community workouts, happy hours, and eco-fitness cleanups in parks and trails.
  • are a community of 100+ (and quickly growing) active members, primarily aged 25-55, outdoor enthusiasts and eco-conscious professionals. Relay members pay a monthly membership between $99-199 a month.

Why Rivian x Relay?

Outdoor fitness is booming: post-pandemic wellness focus + rising interest in green, active lifestyles.

Rivian can be central to our mission: transporting athletes (every body), gear, and good energy to outdoor locations–sustainably.

Target Audience & Demographics

Engaged, mobile, and green-conscious.

  • Age: 25-55
  • Interests: Fitness, travel, sustainability, tech
  • Income: Mid to high income (professionals & creatives)
  • Social Reach: 50k monthly impressions via Instagram, newsletter, Strava challenges, and cross promotion w/ @longcenter.
  • Attendance: 30-50 members per morning workout and 200-500+ participants for community workouts.

Event Formats & Partnership Activation

  • Sunrise workout series powered by Rivian at the Long Center– open to the community w/ free coffee and/or breakfast tacos provided by partners.
  • Large Community Fitness events powered by Rivian at the Long Center– led by top Austin trainers w/ EV Test Drive Zones or Shuttles, food and drinks, live DJ, wellness activations, and EV educations tents.
  • Eco-Treks + Trail Cleanups sponsored by Rivian.
  • Adventure Weekends– camping w/ hikes + trail runs powered by Rivian R1S & R1T for gear and transport and off-grid power.

Logo Placement & Exposure

  • Branded vehicle presence
  • Co-branded digital campaigns
  • On-site banners, gear, t-shirts, reusable bottles
  • EV education pop-ups

Media & Content Value

  • Content creation: video highlights, drone footage of workouts + EVs in use, community member testimonials
  • Social media collabs w/ fitness influencers
  • Cross promotion w/ the Long Center and their partners (ie. HEB, Baylor Scott & White)
  • Monthly community email features

Sponsorship Packages

Base Partner $1000/month

  • Monthly community workout event: sunrise workout at the Long Center or trail run meetup at Rivian.
  • Free Relay membership for all Rivian employees: can attend weekly workouts at the Long Center MWF 6a.
  • Monthly video for social media or other use: similar to video above capturing the mission of Rivian and Relay.
  • Monthly email to Relay members and community email list. 

Adventure Partner $2500/month

  • all of the above (Base) plus...
  • Monthly large community fitness event (The Austin Workout powered by Rivian) at the Long Center: free community workout w/ top Austin trainers, health & wellness activations, EV Test Drive Zones or Shuttles, food and drinks, music, EV education tent.
  • Content creation: fitness event video for social media.

Premier Partner $5000/month

  • all of the above (Base + Adventure) plus...
  • Monthly outdoor adventure: Eco-Trek + Trail Cleanup, Fitness + Camping weekend, or Paddleboard workout on the Lake Austin.
  • Premium branding at all Relay workouts + events.
  • Monthly social hangouts: happy hour, coffee talks, or brunch.
  • Full vehicle integration including vehicle presence at all events and workouts.
  • Weekly content creation covering workouts, events, outdoor lifestyle.

Custom packages available.

Impact Metrics

What Rivian gains–

  • Direct engagement with– 100+ (expected to reach 300+ end of year) active Relay members who workout weekly at the Long Center, 1000+ fitness-first adventurers from events and adventure workouts.
  • Cross promotion via @relay.mov, @longcenter, and fitness/lifestyle influencers (approved by Relay & Rivian)
  • Positive environmental alignment
  • Content assets for Rivian's social media, advertising, and internal storytelling.

Next Steps

Together, let's power the Austin community in fitness and life– driving a new kind of outdoor experience.

Jordan Jones
254.715.8722 | jordan@relay.mov